SEO (Search Engine Optimization) is process to get visitors/traffics from free, organic, inorganic or natural search listing from different search engine to your website.The main reason behind implementing SEO is to make friendly environment for both visitors and search engines so that visitors find the searched content/information easily based on their search queries.
Internet is like a book library where lots of book can be found & it's not possible to find the exact book that you're looking without a librarians called search engines (google, yahoo, bing etc). With given queries from readers, librarian can easily finds the book and provide us. Every search engines have their own rules to crawl, understand & index the pages based on their secret method called algorithm which converts our search queries into useful search result. SEO is a way of promoting your business, personal blogs or websites by getting higher page ranking on different search engines. To get higher rankings you need to follow the search engines algorithm updates, see their guides & implement on your web page.
Let's check out some basic elements for SEO useful for webmasters, its good start for a new business website (or personal website) to proceed web development parallel with search engine optimization from experts rather than optimizing website after development.
Basic Elements for Search Engine Optimization to Webmasters
Keyword domains
If you have specific niche for your personal or business website then always prefer related domain name with keywords. If you have organization in nepal about volunteering then your possible domain name might be volunteerinnepal.org. The keyword domain helps you to promote/rank your business or personal website/blogs if combined with better SEO strategies. Do some research before choosing right domain in live website otherwise it may create problems. It's not always true or compulsory to have keyword domain as social networking sites like facebook, twitter, google + none of their domains are related to keywords of social media.
Optimizing contents
Search engines try to find the good & fresh contents with keywords & they can narrow the search result being focused on particular keywords. Making your content resourceful with keywords can help your page rank better also quality & informative contents will definetly attracts more visitor to your page.
Unique page titles
Page title always make clear both to users & search engines about the sepcific page & its contents so always use unique & specific page title related to content of the page. Duplicate page title within your website might result low ranking of your page. Meta tag for keywords & description is relatively less important until & unless your content is fresh & good as search engines are able to choose them on their own. You can use hypens "-" or pipes "|" as a keyword seperator for you title as the title should content less than 60-75 characters in terms of SEO.
Quality backlinks
Making backlinks of your page helps alot for ranking your page higher in search results but its abuse may hamper on your site reputation (page rank). If your content is fresh & helpful you dont have to rush for backlinks & dont prefer paid & automated backlink creation.
SEO friendly urls
Short & keyword rich urls are easier to understand which are always preferred by search engines & users too. It gives idea about the content of certain page with a link. Search engine prefers directory styled (static) urls than dynamic urls (auto generated) but you can change the structure of your URL by removing unnecessary parameters using .htaccess rewrite rule.
Page load speed
Its irritating for users if a webpage takes much time to load so they simply leave the page no matter what content is available there. Same way search engines gives low priority for the page having high load time as it will be difficult to crawl through it.
Sitemaps and Robots.txt
Seperate sitemaps for users & search engines are useful while reading/crawling as they provide easy way to find the related pages. For search engines they use sitemaps to find the latest contents as far as possible without crawling the page. Robots.txt is a file that tells search engines not to crawl certain pages as directed by the webmasters. Robots.txt is always kept on root directory of your website & you can mention url of sitemap from it or you can use webmaster tools for submitting sitemaps of different search engines. Effective use of sitemaps and robots.txt will help you rank better.
Offsite SEO
If your website is new born then you might have to promote the site making use of offsite SEO. Submitting your site link to well reputed web directories can help you to tell others about your website. Promoting your website via Social Networking sites like Google, Twitter, Google +, Linkedin etc will be a great idea for new websites. Purchasing traffic from different websites is not recommended & will only benefit for short term.
Refer to Webmasters Guideline
Always refer to specific webmasters guideline for every search engines to make your page rank better on search results but there are common line between them as they aimed to make user friendly. You can refer to Google SEO starter guide , Bing webmaster Guidelines etc . Also get update to date with latest search engines algorithms updates via following them on Social medias.
Find Good Webhost
Like as computer rely upon hardware, your website also depends upon good webhost. In trend of giving cheao webhosting service they forget about the management & quality (infrastructures) on their webhost. Consequently, gives lots of server side errors & low host uptime rate. It's not recommended to use shared hosting for popular websites with high organic traffics as server may crash with lots of sql queries resulting high negative impact on your SEO competition. It will be better if you use VPS (Virtual Private Server) for the popular websites so that it reduce your hosting problems. Godaddy, Justhost , Hostgator , Network solutions are some good webhost providers.
You can learn more about SEO on internet and it is always dependent on search engines algorithms which gets changed accordingly with time. Focusing SEO on your website help your website rank better & visible in search engine results but make sure you have enough content for that to draw numerous visitors in your website.
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